Any investment you make, like a bridal show, should show some return..."Return On Investment" In this case, your return is how many brides you get access to for the money you pay to be in a show.
NEVER pay more than $3 per bride for any bridal show.
Divide the cost of the show by the number of brides they expect, or historically attend, and that's the ROI for that particular show.
Our show have consistently been between $1.08 and $1.75 per bride! Plus our vendors tell us these are higher quality brides as well.
Quantity and Quality in the same show! That's ROI!